Inspired by the brand spirit , “KNOW YOURSELF, MAKE YOUR OWN HISTORY” and “Summer Vitality”, this new SPARKLES - MUDANCE Summer Collection uses pastel pink, flowers, and this season’s iconic floral design, creating the perfect midsummer party. TEAM WANG design uses this whole new collection as a nod to creativity, simultaneously inviting everyone to join this summer party.
SPARKLES - MUDANCE Summer Collection is an extension of TEAM WANG design SPARKLES collection’s design aesthetics. Furthermore, one of the main elements of this season’s design is the iconic Chinese National Flower “peonies,” emphasizing on the brand’s national pride, a display of Chinese culture and the unmatched creative talents of its people. This time, the brand’s iconic black and minimalist tone is ushered through a breakthrough this season. The lively, pastel pink seeps through this season’s design with the national flower “peonies,” summer olive green, and tiger stripes, creating an exclusive pattern for the vitality of the new summer collection.
TEAM WANG design’s new SPARKLES- MUDANCE visual campaign adopts this season’s romantic pastel pink and flower petals, creating a magical and surreal space. In the campaign, the pastel pink sky and blue ocean seemingly becomes one entity; the floral embellishment and soft hues of the natural light perfected TEAM WANG design’s concept of a fantastical party world. TEAM WANG design’s core brand concept character, INVISIBLE MAN, appears in new SPARKLES - MUDANCE collection, embodying the brand’s unique summer energy.