TEAM WANG design COOKIES - CHOICES

We are often overwhelmed by different varieties of noise, and it tends to impact our navigation upon life. At the end of the day, it’s only a simple decision to make alone whether you want to be who you are.

——Jackson Wang

Production House: Salt Studio

Creative Director: Jackson Wang
Executive Producer: Henry Cheung
Director x DOP: Julien Ayrault
Head of Creative: Kyle Shapiro, Richard Yang
Producer: Kyle Shapiro
Director’s Producer: Nini WANG
1st Assistant Director: Maxine ZHANG
1st Assistant Camera : Terry YAN
2nd Assistant Camera: Ma CHAO
Key Gaffer: Linrong CHOU
Best Boy: Hongbo YAO
Lighting Control Panel: Gangzi
Art Director: SED
Art Assistant: Hongwei YANG
Props Department: Ronghua LI, Aodi CHEN, Aobo CHEN, Yawei ZHANG
Lead Set Designer: Xudong HU
Painting Department: Liang Liang, Obama
Wardrobe: Didi DAI
DIT/Q-Take: Haichen SUN
Editor: Weikang WU
Sound Design/Mixer: Ian WANG（SoundInk）
Colorist: Weida XU
Choreographer: Pino YANG
Performers: Pino YANG, Lei CAO, Silin WU, Shupeng LI, Xiaoye SHENG, Zhong REN, Feixiang YUAN, Shu WANG, Qinao SUN

Virtual Production Team：
上海烧糖文化科技有限公司 Salt Virtual Production
VP Executive Producer: Kaitlyn Zhang
VP Coordinator: Yinyin ZHANG
VP Technical Director: Dennis LIANG
VP Art Coordinator: Meng XU
VP Technical Designer: Shihua WU
Unreal Artists: Ruilong LIU, Mengying DENG
VP Technical Artist: Shuhang XU
VP 3D Generalist: Lihan LI

VFX House: KrowVFX
VFX Supervisor: Darren Cranford
VFX Producer: Clint Green
Lead Compositor: Omar Sharkawy
3D Artist/Animator/Lighting: Andrew Green
Senior Compositors: Michael Collins, Pat McIlroy
3D Modeler: Sarah Duncan
In-house Project Manager: Dennis Temprile
Data Wrangler: Alex Krugel

Choice is not merely a decision; it is a profound reflection of self-awareness and inner desires. CHOICES - the newest chapter in TEAM WANG design’s COOKIES series, embodies the philosophy that “right choice” is unique to each individual and evolves with time. As Jackson Wang states: “There’s no such thing as the ‘best choice,’ because each person’s choices are distinct. The only correct choice is the one that resonates with your inner self at any given moment.”

In an increasingly fast-paced digital world, we are constantly exposed to external influences—whether from the internet, friends, or family. These external factors often shape our decisions unconsciously, distancing us from our true desires and needs. We frequently find ourselves in a dilemma, wary of the risks that come with making choices, when every choice carries its own inherent risk. Each decision involves gains and losses.

CHOICES encourages individuals to confidently and authentically make decisions that reflect their personal values and style. It’s a reminder to listen to your inner voice, asking the most essential question: “What do I truly want?” By following this inner guidance, we can make choices that align with our true selves.

This collection embodies that ethos, merging classic designs with contemporary aesthetics to create timeless, refined pieces. Each item is crafted to help you express yourself, free from external noise or distractions. It empowers wearers to move forward on their fashion journey, unbound by external judgments. Ultimately, CHOICES is not just about fashion; it’s about choosing to embrace your true self