The first collaboration with Hennessy’s global brand ambassador
Jackson Wang and his fashion label TEAM WANG design celebrates the spirit and movement of modern luxury culture.
Hennessy V.S.O.P proudly unveils its limited edition by TEAM WANG design. The Shanghai based luxury streetwear label created by Jackson Wang, Creative Director of the label, as well as Hennessy’s global brand ambassador. TEAM WANG design stands as an icon to the young generation in China, in Asia, and around the world with the core brand spirit of “KNOW YOURSELF, MAKE YOUR OWN HISTORY”. This project between the French cognac-maker and Chinese street label that embodies the common idea shared by both, a collaboration that speaks more than art, music, or luxury.
A charismatic performer and phenomenally popular cultural force, with a large and highly engaged community across various social media platforms, Jackson Wang played a key role in the successful rejuvenation of Hennessy V.S.O.P in 2022. His role in “Enter the Show” — an avant-garde campaign directed by Paolo Sorrentino — helped to resituate Hennessy V.S.O.P at the forefront of fashion, fantasy, and nighttime revelry across the Asian area.
INSPIRED BY COGNAC, BROUGHT TO LIFE IN ASIA
“V.S.O.P is a catalyst of new revelry: it creates immersive, aspirational experiences of luxury that open the door to serendipity and fantastical moments.” — JACKSON WANG.
Jackson Wang found the inspiration and proposed a colorful and moving design that conveys the energy and magnetism that binds him to the brand when he first visited the historic Hennessy seat in Cognac, France, he discovered many more aspects of Maison Hennessy, from the Château de Bagnolet to the distilleries and the precious eaux-de-vie in the Founder’s Cellar. In that private repository Jackson Wang was fascinated by the eaux-de-vie maturation process in French oak barrels, generation after generation.
The ambiance in the Founder’s Cellar made Jackson Wang look at Hennessy in a new light. The artist expressed a wish to design a limited edition: the sensation he felt of being drawn to Hennessy would be conveyed in a new motif based on color, movement, and the modern aesthetic of TEAM WANG design.
A HIGH-ENERGY, IMMERSIVE DESIGN
To translate Hennessy V.S.O.P through the prism of TEAM WANG design, three colors were selected for their shared symbolism: white for modernity; vibrant red as a tribute to Hennessy V.S.O.P signature hue; and gold to honor the spirit of showmanship. Eye-catching shapes and motifs place the Hennessy V.S.O.P by TEAM WANG design limited edition at the epicenter of a swirl that – like a live performance— seems to transform and evolve from every angle.
To complete the experience, Hennessy mixologists worked hand-in-hand with Jackson Wang and TEAM WANG design to compose two signature V.S.O.P cocktail recipes. The Revelry and The Magicman long drink feature bright, citrusy notes tinged with birch wood juice, offering fans two new and original ways of appreciating V.S.O.P wherever it is served.
Hennessy V.S.O.P invites consumers to discover this limited edition by TEAM WANG design in Mainland China, August 2023, followed by those in selected markets across Asia as of October 2023.