TEAM WANG design - THE ORIGINAl 1
TEAM WANG design’s classic line – THE ORIGINAL 1 extends the self exploration quest and upholds the brand’s spirit of finding oneself, encouraging everyone to break free from societal restrictions and ignore judgment from others- BE YOU, THE ORIGINAL 1.
Based on the core brand spirit of “KNOW YOURSELF, MAKE YOUR OWN HISTORY,” brand designer and creative director, Jackson Wang, integrated the concept of “me, myself, and I” into the creation of THE ORIGINAL 1. The brand appeals to forgo the world’s judgments and stares, and hope everyone is able to and welcome a simple and genuine take on life, to be unapologetically “you.” TEAM WANG design co-founder and CEO, Henry Cheung, further revealed the layered metaphor of THE ORIGINAL 1 collection. The exploration of self is the ultimate journey in life, and THE ORIGINAL 1 projected its vision onto this topic - to advocate for a minimalist lifestyle, be true to yourself, focus on self-consciousness and self-awareness, go beyond boundaries, and focus on present.
As new creative materials and new products are released simultaneously, a new creative way to record the brand’s INVISIBLE MAN is introduced. This time, INVISIBLE MAN is gathered under the illumination of spotlights, which echoed the concepts of a previous party, called CREW NIGHT, the brand threw a while back: to gather individuals with achievements in their own fields, who share common values, and to create a new space for young people to openly share their passions and creativity.
THE ORIGINAL 1 collection continues to pay respect to TEAM WANG design’s classic and timeless aesthetic and design. The iconic black and minimalist designs are present throughout the entire collection, a total of 20 brand new items. In addition to the beloved t-shirts, sweaters, jackets, and other classic items, this collection also introduces athleisure wear, children’s clothing, etc. to accommodate different occasions and needs. On top of new designs, the brand also proposed unique and creative names for the new lines. MEI Brainer is the basic and classic line of the collection: it upholds the needs of busy individuals who live in the city, to be able to grab anything in the wardrobe at any time, and get fresh styles every time without thinking too much. Time to Move is the name of the athleisure wear line, advocating for a healthy and active lifestyle. In the journey of exercising, may you never forget the dual potential of fashion and health. Awwww is a newly launched children’s clothing line. Each line paints a more vivid aesthetic, and continues to fully highlight the brand’s creative ingenuity.
The presentation of TEAM WANG design’s brand logo on different items in this new collection is consistent with the brand’s overall design, aesthetics, and fully reflects TEAM WANG design’s diligent pursuit of details and portrayal. The mini “TEAM WANG” logo adds a sprinkle of fun to the designs, and the bright silver EYELET, which represents the spirit of the brand, are two rings designed like a pair of eyes to the wearer’s back, signifying to be able to have keen insight of oneself. The entire collection is bestowed in classic black, representing the core of the brand’s spirit and signifying the purest and most simple ways of life. As long as you introduce this new collection in your wardrobe accordingly, your daily fashion inspiration will come to you in a second.
With the release of THE ORIGINAL 1 collection, TEAM WANG design opens up its official brand flagship store on Tmall, one of the largest e-commerce platforms globally. This is a very important move for the brand’s business strategy and projection. This collection will subvert the previous business model, aim at a carry-on sales on the Tmall platform. In turn, this will reach a wider consumer group, allowing the audience to better experience and understand the products and brand philosiphy. TEAM WANG design will continue to focus on developing their brand spirit, create inspiring content, and improve experiences for customers. The brand invites more people to harmonize with the brand’s creativity, and become a member of TEAM WANG design.
THE ORIGINAL 1 collection is not bound by fast fashion or crowds. In the midst of self-exploration, it can also motivate new styles in a trendy lifestyle. At the same time, the Carry-on collection that launched the third year of the brand’s establishment is not just a breakthrough of the brand’s business model, but also represents the original purpose of staying true to oneself, and looking back to the past. Every single innovation and creation of TEAM WANG design brings a new vision and infinite possibilities. The brand welcomes everyone to make history together.
