FILA FUSION X TEAM WANG design held 2023 crossover collaboration capsule「DONG」immersive concept show in Shanghai C·PARK Haisu, formally announcing the launch of this crossover partnership between trendy sports brand FILA FUSION (owned by FILA) and fashion high street brand TEAM WANG design. The capsule「DONG」is directed by creative director JACKSON WANG.「DONG」represents both "East" and "Movement", aiming to convey the empowering belief behind the collaboration —— Movement from the East.
FILA FUSION X TEAM WANG design 2023 Crossover Collaboration Theme Concept「DONG」
The Promotional Concept Video YOU/OUY Directed by Creative Director JACKSON WANG
All under the direction of JACKSON WANG, the theme of this capsule「DONG」was extended to encompass the entire processes such as creativity design, product design, creative marketing, concept show, etc. JACKSON has been actively involved in every step of the process to better present the shared concept of both parties to publics. JACKSON WANG expressed, “As the brand that represents the East in this partnership, TEAM WANG design wants to emphasize the belief and vision of the brand and how essential the concept of‘movement’is. In the world we live in, we are constantly seeking our own standards of happiness. We are consistently moving towards our dreams and destinations. All the unseen perseverance is ful filled with meanings because of passion. The reality of the hills and valleys of challenges within the journey is eye opening, and believe it or not, we are the center of it all. Amongst the hardships, you, yourself is the key. Not anyone else, not anything else. lf you decide to keep going, the journey continues. Keep going, know yourself, make your own history.”
HENRY CHEUNG, co-founder and CEO of TEAM WANG design, also mentioned, “TEAM WANG design has always been committed to constantly breaking boundaries, subverting the public‘s conventional impression of TEAM WANG design, and gradually interpreting it into a new way of life. We hope to inspire every audience to embrace and overcome their fears, always maintain curiosity and enthusiasm for the world, do what they love, and create new history with us."
Regarding the initial goal of this partnership, Kelly Jiang, the president of FILA FUSION, stated, “This is one of the major initiatives in FILA FUSION’s‘STAY IN FUSION’new brand strategy that was unveiled this year. As a young trendy sports brand under FILA, FUSION's multifaceted vitality and support for young niche sport are highly compatible with TEAM WANG design’s philosophy. Eventually, the common concept will disrupt the status quo and integrate differences, resulting in a more profound experience and value for customers and both brands."
Inspired by parkour and other sports, the highly anticipated debute of the capsule 「DONG」fuses FUSION's hero piece, the new functional apparel, with JACKSON WANG's daily sport interests to create a range of full-body outfits that facilitate multi-scenario wear. In terms of craftsmanship, traditional oriental printing and dyeing arts serve as the foundation, with gradient rendering of distinctive blue and black hues from both brands. This capsule continues TEAM WANG design’s signature gender-neutral approach, with delicate silhouette and minimalist color matching style, integrating FILA FUSION’s avant-garde style. It fully interprets the new wear trend of stylization, simplicity and inner strength among today’s youth, who seamlessly transition between sports and life occasions.
About FILA FUSION
As a trendy sports brand owned by FILA, FILA FUSION lives up to its original intention based on brand’s in-depth understanding of the young generation. Embracing the brand philosophy of‘STAY IN FUSION’, FILA FUSION encourages young people to break boundaries, embrace diversity and explore new creative possibilities. Aligned with the concept of‘STAY IN FUSION’, and attuned to modern youth lifestyle, FILA FUSION has launched the「FUSION X」series to meet the diverse functional needs of trendy sports, as well as the「FUSION LIFE」series to cater to the daily sports styling demands. These two series can satisfy today’s youth wardrobe needs in various scenarios, reaching out to young customers with cutting-edge materials and creative designs. Additionally, FILA FUSION is dedicated to continuously promote cultural and global youth fusion, actively exploring collaborations with global creative units, bringing top-notch joint projects, building the FUSION PARK community, and delivering distinctive and innovative trendy sports experience.
About TEAM WANG design
TEAM WANG design is a fashion high street brand co-founded by JACKSON WANG (brand designer & creative director) and HENRY CHEUNG (the brand co-founder & CEO). Headquartered in Shanghai, China, the brand is guided by the spirit and vision of「KNOW YOURSELF, MAKE YOUR OWN HISTORY」.
Since its establishment, TEAM WANG design has been rejecting being defined by a single label. Brand designer and creative director JACKSON WANG, along with brand co-founder and CEO HENRY CHEUNG, have continued to challenge and break boundaries. They subvert the preconceived notion of TEAM WANG design as merely a fashion brand, and gradually evolve it into a novel way of lifestyle and attitude. The aim is to inspire each OFFICIAL MEMBER to bravely confront and conquer fears, to maintain curiosity about the world, to freely express themselves, and to make their own history.